Certificate in Ecotourism Business
VTR011
Learn to run an ecotourism business, combining core business operations and tour guiding with a wide choice of nature, hospitality and management electives.
Course Fee€2,059.00
Certificate600 hours6 lessons
6 LessonsAbout this course
Core studies cover business operations alongside ecotour management and tour guiding, giving the practical foundation for running an ecotourism enterprise. Electives span nature park management, bookkeeping, hospitality, wildlife and ecology, letting you shape the qualification around the type of ecotourism business you want to run. Suitable for those planning to start or manage an ecotourism enterprise.
In Detail
Explore Business Opportunities in Environmental Tourism
Ecotourism is a growth industry and this certificate enables you to learn more about establishing, managing or operating an ecotourism business
Most affluent people live in cities and suburbs. When they look for a holiday; for many, there is a big attraction to visit places that are away from these heavily developed environments!
A holiday in the country, mountains, or by the sea is very attractive; and the prospect of getting close to nature is very attractive. Ecotourism is all about providing that type of experience.
Business opportunities in ecotourism are as diverse as your imagination. You can start an ecotourism business on a small scale with very little capital investment; or if you have the resources, develop something much larger
This course provides an excellent foundation for establishing, managing or operating a new or existing Ecotourism business.
Not only to do you get to learn the exciting business of ecotourism guiding and management, but also the often overlooked but fundamental elements to running a successful business such as bookkeeping and marketing. These practical skills combined with an exciting choice in natural history topics such as marine biology, earth science, ornithology or electives such as adventure tourism and wilderness activities make this course a sure ticket to success.
Core Modules
You are required to complete three core modules –
Business Operations VBS006
Ecotour Management BTR101
Ecotourism Tour Guide BTR301
MORE ON THE CORE MODULES
Business Operations
There are 6 lessons as follows:
Introduction –
Business law
Types of businesses
Starting a business
Finance –
Liquidity
The money market
Terminology
Insurance
Financial Records –
Simple Bookkeeping procedures
cash flow
Financial Management –
Taxation
costing
budgeting
investing
Business Planning – Developing a 12 month business plant.
Mistakes to avoid –
Reasons for business failures
Profitability
Improving productivity
Ecotour Management
There are 9 lessons as follows:
Nature and Scope of Ecotourism -
Definition of ecotourism
Negative ecotourism
Principles of ecotourism
Management Issues -
Recreation and the environment
recreational impacts on the environment
ethical and legal concerns
code of practice for ecotourism operators
incorporating ecotourism principles into activities
interpretation
visitor guidelines
planning for minimal impact
quality control
Industry Destinations -
The ecotourism market
what do ecotourists want?
trends in international tourism
understanding the needs of the consumer
consumer expectations
The Tour Desk/Office -
Office procedures
providing information
employment prospects in ecotourism
bookings
business letters
telephone manner
Accommodation Facilities -
Types of accommodation facilities
layout of facilities
Catering Facilities -
Introduction to catering
accepted practice for service facilities
storing and preserving food
Legal Considerations -
National Parks
land use/planning restrictions
code of practice
Safety-
The safety strategy
hazards
first aid
Planning an Ecotourism Activity -
A special project where the student plans out an ecotourism activity including:
budget
accommodation
licenses
meals
destination
Ecotourism Tour Guide
There are 10 lessons as follows:
Ecotourism Basics –
Definition of ecotourism
Negative ecotourism
Ecotourist profile
Administrative concerns
Safety
Interpretive Services in Ecotourism –
Interpretation as a key element of ecotourism
Interpretation techniques
Sign design
Ecology and Conservation –
Definition of ecology
Ecosystem function
The web of life
Habitat and niche
Humans in the environment
Plant and Animal Classification and Identification –
Classification of organisms
Basic taxonomy
Using keys for identification
Other methods of identification
Geology/Geomorphology –
Types of rocks
Types of minerals
Soils
Soil formation
Soil classification
Interpreting Aquatic Environments –
Marine environments
Freshwater environments
Fish
Shells
Crustaceans
Interpreting Land Environments –
Introduction to interpreting land environments
Relevance of interpreting land environments
Planning an Ecotour –
Destination
Transportation
Accommodation
Ecotour Displays –
Design concepts
Zoo design techniques
Leading an Ecotour –
Advertising
Group preparation
Planning the tour
Group surveys for feedback
Elective Modules
You are then required to complete three modules from the choice below. If you are not sure which is the right choice for you, then please get in touch and we can make suggestions.
Birdwatching
Book Keeping Foundations
Classroom Delivery Skills
Introduction to Ecology
Marine Studies I
Marketing Foundations
Nature Park Management I
Bed and Breakfast Management
Bushcraft and Wilderness Activities
Earth Science
Wildlife Management
Adventure Tourism
Event Management
Note that each module in the Qualification - Certificate in Ecotourism Business is a short course in its own right, and may be studied separately.
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