Certificate in Event Management and Wedding Planning
VTR014
Learn to plan events and weddings, combining core event management with wedding specific skills and your choice of electives.
Course Fee€2,059.00
Certificate600 hours6 lessons
6 LessonsAbout this course
Core studies pair event management with wedding planning, covering the practical skills needed to run either successfully. Electives let you add business skills such as starting a small business, project management or public speaking, or specialise further with wedding photography. Suitable for those planning a career in event or wedding planning.
In Detail
EVENT MANAGEMENT AND WEDDING PLANNING JOINT CERTIFICATE - GREAT FLEXIBLE QUALIFICATION BY DISTANCE LEARNING
A detailed course enabling you to jointly study event management and wedding planning.
A useful combination to enhance your skills and services you offer.
Set up a new business in wedding planning and/or event management.
Or expand your existing skills in this area.
An exciting certificate for anyone interested in working in event management and wedding planning.
COURSE CONTENT
To complete the certificate, you are required to complete SIX modules. There are THREE core modules, then you choose THREE elective modules (Scroll down page to the list below).
The Three Core Modules are -
Event Management
Wedding Planning
Business Studies
Event Management
There are 9 lessons in this course:
Scope and Nature of Event Management
What is Event Management
Planning an Event or Conference
When to Run an Event
Other factors
Where to Hold an Event
Event Management Companies
Planning Example -A Christmas Party
Developing the Concept
Naturally Occurring Events
Creating New & Original Events
Planning a Party in a Home
Making Decisions
Contingencies
Hiring Equipment
Fire at Events (BBQ’s, Bonfires, Fire Pits, Braziers, Torches, Fireworks)
Safety
Planning a Public Event
Evaluation Checklist
Physical and Human Resources
Volunteers
Managing Staff
Leadership
Giving Orders & Instructions
Communicating Change
Forming a Team
Types of Team Members
Elements of a Team
Dealing with Problems in Teams
Nurturing a Team
Committees
Guidelines for Planning a Show or Exhibition
Hiring Tradesmen
Choosing an Event Location
Décor
Equipment
Entertainment
Choosing a User Friendly Site
Lighting
Car Parking and Transport
Project Logistics
Contingencies
Traffic Management
Toilets and Locker Rooms
Security Lighting
Legal Liability
Understanding Legal Requirements and Controls
Negligence
Local Government and Liability
Minimising Risk
Marketing an Event
Target Audience
Publicity
Public Relations
Sponsorship
Developing a Business Plan
Key Strategy
Business Priority
Action Plan
Marketing Strategy
Business Reviews
Marketing
Advertising
Financial Management
Types of Budgets
Budgeting an Event
Cash Flow
Controlling Cash
Cash Cycle
Liquidity
Financial Decisions
Budget Performance Reports
Improving Profit
Reducing Costs
Controlling Expenditure
Risk Management
Risk Reduction
Managing Risk
Sensitivity Analysis
Quality Systems
Contingency Planning
Catering for People Overload
Managing Slippery Surfaces
Identifying Risk
Workplace Policy
Risk Control Methods
Business Law
Legal Rights and Obligations
Consumer Protection
The Law & Employees
Dispute Management
Duty of Care
Staging the Event
Theme of an Event
Venue Choice
Audience and Guests
Ticketing
The Stage
Power, Lights, Sound
Catering
Performers
Crew
Hospitality
Recording an Event
Contingencies
Crowd Control
After the Event
Measuring Success
Dealing with Complaints
Cleaning Up
Repairing Lawns
Evaluation Checklist
Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.
Wedding Planning
There are 9 lessons in this course:
Introduction
Nature and scope of Wedding Planning
Skills a Wedding Photographer needs
Getting Started in the Industry
Types of Ceremonies
Traditional Christian Weddings; parts of a service, participants and their roles
Muslim Ceremony; Nikah
Jewish Wedding
Buddhist Weddings
Pagan Weddings
Legalities in different countries; including Australia, UK and USA
Inter Country Weddings
Planning
Setting the date
Suggested Plans
Themed Weddings
Renewal of Vows
Inviting Children
Managing People
Wedding Planners Role
Managing the Mother of the Groom
Managing the Mother of the Bride
Chief Bridesmaid or Maid of Honour
Best Man
Conflict situations associated with Weddings
Dealing with Advice from too many people
How to deal with a Bridezilla
Psychological stress on the Bride
Cancellations
Conflict Handling Techniques
Anger
Expressing Anger
Strategies for Anger Management
Managing Locations
Factors to consider with choosing a Venue
Locations on a Budget
Table Plans
Developing a Check list for Wedding Photos
The Photo Shoot
Managing the Programme
Transport Arrangements
At the Reception
The Receiving Line
The Reception
After the Meal
Cutting the Cake
The Party
Leaving the Reception
Customs
Other Issues
Coordinating service providers and sub contractors: Photography, Video, Flowers, Clothing, The Beautician, Printers, etc.
The Wedding Cake
Stationary; Save the date announcements, Wedding Invitations
Buying the Wedding Dress
Flowers
Wedding Photography
Videos
Gift Registry
Thank You Notes
Beautician and Hairdressers
Managing the Client
Interviewing a Client
Establishing a Contract
Cancelations
Setting a Budget
Managing a Budget
Managing the Wedding Day
Guidelines
Planning for Contingencies.
Calling off a Wedding
Operating a Wedding Business
Marketing and Publicity
Networking
Developing and promoting a web site
Advertising
What Fee to Charge
Bookkeeping and Financial Management
Planning
Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.
Again this course can be studied as an individual module.
Business Studies
There are 8 lessons in this course:
Establishment Procedures
The Business World
Ways to Begin a Business
Buying or Starting Up New
Market, Location, Regulations
Risks; emotional, financial
Common Reasons for Business Failure
Developing a 12 Month Plan
Creating a Business Plan
Motivation, Planning, Customers, Competitors, Promotion, Sales and Pricing, Employees, Premises, Tax, Cashflow, Your Skills, etc
Legislation and Business Law
Legal Obligations
Partnerships
Contracts
Types of Business
Management Procedures
Management Theory
Economic View, Behavioural View, Stakeholder Theory
Policies
Management Influences
Government Intervention
Classical School of Management Theory
Humanistic Management Theory
Scientific or Contingency Approach to Management
Systems Management
Neo Human Relations Management
Organisational Structures
"Functional", "Product/Market" and "Matrix" Structures
Coordination
Office Work
Quality Systems
Communication in Business
Scope of Office Work
Business Letters
Customer Service
Writing Procedures
Clarity in Writing
Causes of Confusion
Concise Wording
Examples of Quality Assurance
Problem Solving
Problem Solving Approaches
Non Compliance Procedures
Staff Management
Introduction
Interviewing, Recruitment and Staff Induction
Advertising
Potential Candidates
Interviews
Job Specifications
Management Styles
Supervision
Communicating with Employees
Giving Orders
Delegating
Motivating Employees
Security, ethics, gratitude, belief systems, etc
Negative Motivators
Space Management
Time Management
Vicious and Virtuous Cycles
Staff Training
Dealing with Complaints
Workplace Health and Safety
Work Scheduling
Productivity
Introduction
Total and Partial Productivity Ratios
Foundation Economics
Goods, Resources, Performance Criteria
Economic Laws
Improving Results in Business
Profitability Ratios
Financial Management
Introduction
Liquidity
Financial Records
Steps in the Bookkeeping Process
Basic Bookkeeping; Double Entry System, Ledger, Entries resulting from Transactions, etc.
Cash Flow
Taxation
Financial Assistance
Insurance and Types of Insurance
Financial Terminology
Budgeting
Costing
Cost of Employing Labour
Marketing Techniques
Scope and Nature of Marketing
Supply and Demand
Market Research
Making Contact and Communicating with Potential Customers
Convincing a Customer
Developing an advertisement or Promotional Message
Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.
ELECTIVE MODULES (3)
You then choose three modules from the list below - please click on the links for more information on the courses.
FOOD AND BEVERAGE MANAGEMENT
HTML - WRITING A WEBSITE
INTRODUCTION TO PHOTOGRAPHY
INTRODUCTION TO PSYCHOLOGY
ADVERTISING AND PROMOTIONS
CONFLICT MANAGEMENT
ENTREPRENEURSHIP
PROJECT MANAGEMENT
WEDDING PHOTOGRAPHY
BUSINESS PLANNING
This course offers an excellent opportunity for anyone interested in planning weddings and events.
HOW DO YOU PLAN A PUBLIC EVENT?
Unlike private events where the only person or people you are dealing with are the clients, public corporate, government and other organisation events will usually require you to consult with a committee, board, or group specifically set up to ensure that the event is run to set guidelines and criteria. In some cases, an event manager may also be required to set up an event committee i.e. those specifically employed to organise events in corporations, government or for fund raising purposes.
After the initial concept or idea for an event has germinated, its feasibility evaluated and the decision to go ahead has been made, a set of steps should be followed to ensure its ultimate success. Following are the most important planning steps for an event controlled by a committee however before these steps are taken, tailoring to specific purposes is advised, as these steps can be slightly modified to suit all types of event management structures including private events.
Set Up the Committee
Clarify areas of responsibility: i.e. budgets, finances, planning etc.
Plan committee meeting times.
Understand the purpose of the event i.e. improve public education or awareness, purely as a celebration, to improve support from a select audience, to improve public relations, to inform a select group or the general public.
Identify all the partners to the event i.e. government departments, sponsors, media etc – this can be of specific importance when identifying likely funding sources.
Prepare funding bids, identify and contact prospective sponsors if appropriate.
Develop a Master Plan
This is an overall plan of the event, taking into consideration the logistics of the event i.e. size, place, facilities (kitchens, toilets, parking), accommodation, emergency plans (police, fire-brigade) local government restrictions (alcohol, public nuisance, parking restrictions, time restrictions etc). The development of a master plan may also be dependent on the winning of a funding application. Some events are able to run mainly on funding provided by government; if the funding bid is not successful then obviously planning for the event cannot go any further,
Set a budget – taking into account all money to be raised from sponsorships, entrance fees (if applicable) grants and so on.
Set a date – with careful consideration to ensure that the event has the best possible attendance i.e. does not clash with other events.
Identify staff and personnel required including volunteers if appropriate. Develop an organisational structure plan – this is helpful for staff, volunteers and all those involved have knowledge of the hierarchical structure i.e. who is responsible for what and to whom.
Make sure that the scope of the event matches the original purpose and that this is reflected in the cost of staging it.
Develop a Planning Checklist
This checklist should identify all the planning steps required (use the numbered items here as a guideline) including some contingency plans for unforeseen developments (i.e. wet weather, parking problems due to a larger then expected response, key speaker can’t attend due to illness etc).
Delegate Responsibilities
For instance, a pre-school organising a special fundraising event will delegate responsibilities to selected members (often to set up sub groups) such as organising refreshments, inviting speakers and so on.
Identify All Stakeholders
Identify all people or organisations involved or with an interest in the outcome. Then make appropriate contact with them to advise them of your aims, seek advice, and raise interest in the event. Stakeholders can include: funding bodies, local councils, government departments (e.g. education), authorities, sponsors, media, general public etc.
Develop a Publicity Campaign
Consider different ways to increase awareness of the event, and to develop interest. Then, develop publicity material. This may be outsourced, depending on the scope of the event and the resources available.
Develop an Evaluation Checklist
Identify ways of gathering feedback, both formal and informal, and gather the information. Then, the committee can use the checklist in its evaluation of the event, as follows.
Example of Checklist (This may be different or improved in different situations):
Were goals and objectives fulfilled?
Was attendance targets met?
Can you identify aspects of the event worked best?
Can you Identify anything that should be revised before a repeat event?
Did outsourced services, including materials used (i.e. caterers, security, decorations etc) meet expectations?
What services would you consider using again?
Did staffing meet needs?
Did the event receive positive feedback?
Was the event worthwhile in relation to the scope of organisation needed?
Were budgetary targets (income and expenditure) met?
Did sponsors and stakeholders get the outcomes they wanted?
Evaluate the Event
Committee meets to go over all of the evaluations obtained, and discusses what did and didn’t work; and why.
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