Garden Tourism

This course covers garden tourism as a genuine tourism sector, including how gardens function as destinations and the financial viability of running one. You will learn to plan and manage garden events and activities, and create and deliver garden tours from start to finish. The course finishes with marketing garden tourism, including virtual tours. Suitable for those running a garden open to visitors or planning garden based tourism events.

COURSE STRUCTURE There are 9 lessons as follows: 1. Scope And Nature Of Garden Tourism Types Of Gardens The Place Of Gardens In Broader Tourism Who Visits Gardens Or Garden Events and Why Problems 2. Garden Destinations Financial Viability Types Of Tourist Attractions - Places Garden Events Add On Income 3. Creating And Managing A Destination What Makes A Viable Garden Tourism Destination? Planning A Destination Locations, Regions, Countries Managing A Destination 4. Garden Events What Type Of Garden Event? When To Conduct The Event? Where To Conduct The Event? Finalising Your Plan Non-Garden But Related Events 5. Creating and Managing Garden Events Phase 1 - Preparation Phase 2 - Detailed Planning and Development Phase 3 - Evaluation Initiating A Garden Event Set Up And Pack Up/Knockdown Event Issues Managing Visitor Access Expo Stands 6. Garden Activities Creating The Concept - What Garden Activities Could Be Delivered? Planning Your Garden Activities - The Organisation Delivering Garden Activities 7. Garden Tours Why Create Garden Tours? Part-Day and Day Tours Creating Tour Packages Insurance What Comes Next? Self-Guided Tours 8. Conducting Garden Tours What Are You Featuring? The Logistics Behind The Tour Delivering The Tour At The End Of The Tour 9. Marketing Garden Tourism Getting Started Marketing And Communication Approaches Virtual Tours Intermediaries The Marketing Cycle COURSE AIMS Discuss the significance of gardens and gardening to tourism. Identify the nature and scope of destinations that a garden traveller might consider visiting when travelling. Determine, plan, develop and manage viable garden tourism destinations. Determine the viability of a garden event and its components. Explain how a gardening event can be successfully created and managed. Explain the organisation and delivery of a range of gardening activities, in the context of garden tourism. Explain how to plan garden tours. Explain how to conduct a garden tour. Determine effective marketing strategies for different garden tourism products.