Publishing II -

This course covers the practical stages of publishing, from the launch meeting and copyediting through to production and printing. You will study media law and ethics, including copyright and defamation, and learn layout and design for print media. The course finishes with marketing and distribution, covering how a publication actually reaches its audience. Suitable for those working toward a career in publishing or media production.

Learn to Publish newsletters, ezines, books; electronically....and more The term ‘publishing’ conjures images of editors, proofreaders, printers, and the like, but the reality is that the publishing industry encompasses many different occupations and skills. Publishers might employ any of the following: Cost accountant, marketing representative, imprint manager, copy editor, production editor, proofreader, indexer, picture researcher, paste-up artist, plant supervisor, telemarketer, bindery supervisor, letterer, layout artist, human resources director, traffic controller, editorial assistant, freelance writer, technical editor, promotion manager, design supervisor, or others. There are many different types of publishers. Most deal in hard copy or electronic publishing via the internet. Anything printed and disseminated can be described as a publication – a simple flyer or handout, a 500,000-copy-a-month magazine, a scholarly journal, an e-zine, a paper, a book. Anyone who engages in producing any of these documents for circulation might describe themselves as a publisher. The processes in publishing vary for the type of media being published. A daily newspaper is usually a 12-hour process of intense planning, writing, coordinating and printing. A book is a much longer process. Learn to Publish newsletters, ezines, books; electronically....and more This course builds on Publishing I, covering the following: The Publishing Process Print Media, Electronic Media Law and the Media: Copyright, International vs National Law, Defamation, Blasphemy, Criminal Libel, Contract Law, Right to Privacy, Reporting Restrictions, Internet, CD/Film and Other Electronic Media Ethics and Morality: Professional Code of Conduct, Prejudice (Cultural, Economic, Political); Statistics, Digital/Photo Manipulation; War; Crime; Censorship and Freedom; Maintaining Impartiality; Importance of Accuracy. Production Systems I: From Writing to Printing Layout for Print Media Media Advertising Marketing and Distribution Systems: Print, Electronic Media Lesson Structure There are 8 lessons in this course: The Publishing Process The launch meeting Copyediting Co-authored volumes Edited volumes Design and cover Proof review Special for edited volumes Front matter Index Printing and binding Printing process Law and the Media Copyright Defamation Blasphemy Seditious libel Criminal libel Contract law Right to privacy Reporting restrictions Law and the internet Publishing on the web How material is published online Ethics and Morality Code of conduct Maintaining impartiality and accuracy International federation of journalists Interpreting a code of conduct Censorship in wartime Manipulation of digital images Production Systems I -from writing to printing Production processes in publishing Terminology Types of editing: baseline editing, medium copy editing, heavy copy editing Developmental editing Production editing Information Design architecture Production Systems II Producing a newsletter Mapping the process (step by step) Printing -digital printers, offset printers, photocopying, etc Binding Publishing an ezine Web site optimisation Search Engine Optimisation (SEO) Web analytics Publishing a novel Management structures in the publishing industry Production meetings Work roles in the Publishing industry What does an editor do Layout for Print Media The graphic designer Layout and design Page layout Desk top publishing Software options (eg. QuarkXpress, Adobe in design, Adobe page maker) Image drawing or Illustration Image manipulation Media Advertising Advertising in the media Positioning, size and colour of advertising Copywriting for advertisements The purpose of advertising Analysis of advertising copy Summary skills Marketing and Distribution Systems - Print and Electronic Media Magazine articles Marketing a publication Promotion and the launch Distribution The physical distribution Distributing free free publications Subscription selling Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading. AIMS Develop a better understanding of the nature and scope of processes in a variety of different types of publishing workplaces. Discuss the law in relation to the media, whether as a journalist, editor or publisher. Discuss the basics of Ethics and Morality in relation to Publishing. Explain the Production Systems of publishing from writing to printing. Describe the scope of work involved in layout and design requirements for the Print Media. Explain what Media Advertising is and understand the processes for publishing advertising content. Describe the marketing and Distribution of published items as well as those through Electronic Media. Duration: 100 hours WHAT NEXT? Register to Study - Go to “It’s Easy to Enrol” box at the top of the page and you can enrol now. or Get Advice – Email us at info@acsedu.co.uk OR Use our FREE COUNSELLING SERVICE to contact a tutor CLICK TO CONTACT US